JetBlue: "Reach Across the Aisle"

I love it when we can all just get along and work together.

In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or international destinations served by JetBlue—but only if they could all agree on a single destination by unanimous vote before the six-hour flight landed.

via EventMarkter

Nashville: Much More Than Just "Music City," is a Becoming a Marketing Force to be Reckoned With

Nashville has been one of my favorite US cities for years after my first visit in 2010. So much so that a few years ago I had started looking for marketing and advertising opportunities in an effort to hopefully relocate to this little big town. However, it was slim pickin's. There were only a handful of established agencies that really had a clear vision and execution trail, so this idea went on the back-burner. 

Today, Nashville is not only growing in younger population, and flipping the once sketchier area of East Nashville, but it is also a growing force in the land of marketing with agencies like Bohan and The Buntin Group leading the way. Nashville - the next Austin, TX? Check out this article on AdAge here

Disclosure: Caracal

Caracal - perhaps the album I've anticipated most this year. After the strong beats and stellar track lineup of Settle that I could literally listen to from front to back over and over and never grow tired of it, it's needless to say that my expectations were high. Unfortunately...well...Pitchfork gave the review that said it best. 

Don't get me wrong, their sophomore album is beautifully crafted and executed well, but a lot of the tracks fall a little flat and don't have the energy the first album carried through - literally from start to finish. 

Ultimately, Caracal just doesn’t feel much fun, and even its highs are nowhere near Settle’s polished bliss. Once trendsetters, here the Lawrence brothers too often fade noncommittally into white noise.
— Meaghan Garvey, Pitchfork
Killer album art though...

Killer album art though...

Riot Fest.

Oh, Riot Fest. WTF decade are we in? The one festival in Chicago I had yet to attend in my five years prior to the year hop I made to NYC. What can I say? I felt like I was back in college but also surrounded by metal heads. Thrice? Rancid? Iggy? No Doubt? Anthrax? ALL IN ONE PLACE?! This is amazing. Kinda...

My blissfully muddy Friday started with one of my all time favs - Thrice. Just close my eyes and take my heart - I'm suddenly 21 again. I don't care what you say, I will always love them. From there - I saw a couple other emo favorites from my past like Alkaline Trio, No Doubt, and a little Flogging Molly. The biggest surprise: I thoroughly enjoyed Anthrax. I don't know why. I don't know how. But they "slayed" and they have some seriously amazing hair.

Uh, BTW - Gwen, still hot. Still killing it. Still the same No Doubt they were 15 years ago. Except for when they play new songs, obvi.

Saturday. The soft ground and spots of mud had at this point turned into a pool of mud covering the grounds from every angle. My poor sweet chucks...RIP. Day two was a disappointment. The mud was one factor, but we got such a late start that we missed so many bands I wanted to check out and I knew I could only stay until about 6pm. So, we watched Pennywise and a few other bands I could have lived without or didn't recognize. But honestly, there was only one band I really wanted to see straight outta the 80's. I needed the Killing Moon. I needed Lips Like Sugar. And what did I do? I fucking missed Echo & the Bunnymen and that set the tone for the rest of my day. So...I called it. 

I can't say I'll be back, but for what it was worth - I really enjoyed the nostalgia factor, and this guy's jacket: 

Lollapalooza

Friday. Day One. The only day that mattered. 

The day kicked off strong with some great bands performing pretty early in the day. I found myself sprinting to catch the end of Glass Animals (thanks CTA) - purely due to the fact that the sound during their set at Bonnaroo was blown out and made the experience a struggle. I made it for the last two songs and danced my 'lil heart out. 

From there I high-tailed it across Grant Park over to Father John Misty. It was about what I expected - nice and mellow. I made it a few songs in and then ran over to Perry's to join about 10,000 teens and twenty-somethings for some predictable beat drops by DJ Snake. Surprisingly, he weaved in Fat Boy Slim's "Praise You" which was a nice surprise. Not that it was a Fat Boy Slim song, but more so that the super young crowd recognized it. I got my dance on, so - win.

Other highlights of the day: MS MR (major babe alert - girl crush for sure), Gary Clark Jr., Alt-J, Cold War Kids, Broods, Bear's Den (remember me, Jo?), Alabama Shakes (duh), The Weeknd, and of course...Sir Paul. I'm lucky in that I've been blessed to see that man grace the stage now four times. He never disappoints. Though I've literally seen the same show since 2011, I'm fine with it. It's PAUL. 


Pitchfork Day 1 Report: Chvrches...and Wilco, I guess.

Chvrches showed up to Pitchfork with three new songs in tote, announcing a new album will be dropping sometime this September, just in time for their fall tour. Playing in 90 degree heat and 250% humidity, the crowd didn't seem to mind and the band didn't miss a beat. Also, that Lauren Mayberry - tiny and fierce. In my next life (if that's a thing) I want to be her. 

Wilco was...well, Wilco. I came. I saw. I danced a little. I left.


Bonnaroo 2015

Those who have been to the farm before return for the same reasons. It's an escape to something close to a nirvana; escape from reality, love: 100K new best friends for four days straight, and of course the music. I'm going to go ahead and consider myself a Bonnaroo veteran with this being my third consecutive year. This year was arguably my least favorite lineup out of the last three years, but whatevs. It was also the hottest camping experience so far and our camp literally was about as far away as we could get (I really missed that Olay partnership with the girls only restrooms and vanity stations I was parked next to last year). But with all of that being said, none of the heat or bathroom situations really mattered. I still left with the same elated and positive feelings that I do every single year.

I can never say enough great things about this festival. You enter, set up, and become part of a "community" of people who want nothing more than to spread positivity and embrace four days of music and love. When you exit, you have a high that lasts you the rest of the summer. I hope a 4th year is in my future - but a RV may need to be in the works this time around... 

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Best shows of the weekend:
Tears for Fears (seriously.)
Run the Jewels
Kendrick Lamar
Robert Plant
Glass Animals
Alabama Shakes
Florence and the Machine 
De Lux
Jungle

Biggest Disappointment:
Billy Joel. What gives? 

Death Cab for Cutie's Frontman Just Gave Jay Z the Ultimate F*ck You

"If I had been Jay Z, I would have brought out 10 artists that were underground or independent and said, 'These are the people who are struggling to make a living in today's music industry...'I think they totally blew it bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid." - Ben Gibbard

You can read the full article here.